Designer, educator and researcher
I study juiciness: the feedback that makes an interface feel alive. Press the button to see what I mean.
I design interactive experiences, teach people how to make them, and research why some of them feel so good to use.
I’ve been teaching design for more than 14 years, in Brazil and in Canada, at university and professional levels. My classes cover UX and UI, interaction design, information design and visual communication. Before and alongside teaching, I’ve worked as a graphic and interface designer.
My research looks at juiciness, a term from game design for the burst of visual and audio feedback that answers a player’s every move. I’m interested in what happens when that feedback moves into infographics and other interfaces: when it helps people understand, and when it just gets in the way.
Games reward every tap with particles, animation and sound. My thesis brings that feedback into interactive infographics and tests what it does to people’s engagement and memory. The short answer: juiciness can help, but only when it serves the message. Too much of it overwhelms.
Earlier work, including publications from my master’s research on infographics, is on Google Scholar.
Interactive pieces I built to explore juiciness, including two infographics from my juicy-or-dry study, plus my design portfolio and online course.
One button, many kinds of feedback.
Play
Built for the juicy-or-dry user study.
Play
Built for the juicy-or-dry user study.
PlayA small browser game made in Construct 3.
PlaySelected design work.
View portfolioRated 4.84 out of 5 by students on Udemy.
See the courseDigital experience design (UI/UX), interaction design
UI/UX Certificate, Intro to UI/UX, Visual Design and Branding, Graphic Design I
Canva: Design and Visuals for Social Networks (in Portuguese)
Photoshop, Illustrator, InDesign, Video Game Design Camp
Publication design, visual identity, packaging, digital marketing, video editing
Information Design, Design and Computation Arts
Guided students through designing and prototyping video games
Game design, graphic design, interior design, photography and illustration programs
Infographics, branding, design management, illustration, 2D animation
Creativity, drawing, digital illustration
Icons, screens, flows and illustrations for an educational platform
Print and online marketing, illustration, packaging